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168,81
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780761955696 17-10-1997
This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' ability to think about broader strategic issues such as global standardization versus customization.  Meer
251,38
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9780761955702 10-10-1997
This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' ability to think about broader strategic issues such as global standardization versus customization.  Meer
86,46
Verwachte levertijd ongeveer 16 werkdagen
154,95
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9780750682046 9-10-2006
Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport.  Meer
69,93
Verwachte levertijd ongeveer 11 werkdagen
52,88
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9780761956822 16-10-2002
Suitable for advanced undergraduates, graduate students and academics in marketing, this handbook presents a compilation of reviews in the field of marketing management.  Meer
233,39
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9780789023377 23-11-2005
THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service.  Meer
183,91
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780789023384 9-11-2005
THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service.  Meer
71,63
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780792373247 30-4-2001
In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780792391463 31-8-1991
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780792395041 30-11-1995
Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi­ in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably.  Meer
336,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780787950828 28-5-1994
This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too.  Meer
27,28
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780787951399 15-5-2000
Excellent customer service does not come about by accident. It is a learnable set of behaviors that can be monitored, measured, and managed. Drawing from his highly successful seminars and training programs, Gary S.  Meer
53,58
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780792378266 31-3-2001
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice.  Meer
336,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780785264811 6-3-2003
Straight from the heart of America's master motivator, Selling 101describes the basics of how to persuade more people more effectively, more ethically, and more often.  Meer
16,21
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9780792386155 30-4-2000
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780792386353 31-12-1999
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous.  Meer
336,99
Verwachte levertijd ongeveer 9 werkdagen
104,80
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780803959644 30-5-2001
This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing.  Meer
288,86
Verwachte levertijd ongeveer 16 werkdagen

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